FASHION
FASHION HAS ENTERED THE GAME
The return of football to the global stage is bringing more than sport into the conversation. Fashion, identity and culture are increasingly becoming part of the game. As the worlds of fashion and football move closer together, what happens on the pitch now resonates far beyond it.
“From concept to campaign. From FSM to the world.”
FASHION IS NO LONGER WATCHING FROM THE SIDELINES.
Football has become a global cultural platform, where athletes, brands and style meet. From tailoring to contemporary silhouettes, fashion is increasingly shaping the visual identity surrounding the sport.
The Tommy Hilfiger Spring/Summer 2026 campaign reflects this connection. With the 2026 World Cup underway, its red blazers stand out as symbols of confidence, visibility and contemporary style.
Produced by FSM, these pieces show how design, development and manufacturing come together to support collections created for a global stage.
Fashion
Tailoring and silhouette are increasingly shaped by athletes and contemporary style.
Football
More than a sport, football has become a global platform for culture and influence.
Culture
When fashion and sport meet, stories, communities and audiences connect.
From concept to campaign. From FSM to the world.
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